In June 2017 GroupM and WPP announced sister agency Maxus would merge with MEC to form Wavemaker.
In November 2016, MEC announced a new global CEO, naming Tim Castree former managing director of video ad platform Videology in North America to replace Charles Courtier. MEC Wavemaker was initially launched in 10 markets globally, including the UK the US the Netherlands Mexico Australia India Poland the Middle East Singapore and Germany. In April 2016, MEC launched a new global content division "MEC Wavemaker", consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. We positively provoke growth for our clients by reshaping consumer decision-making and experiences. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. We believe there always is a better way to grow. Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Keith Tiley, Chief Investment Officer Global Stephan Bruneau, Head of Analytics & Insight Global
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